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“The Center for Executive Coaching is The Most
Efficient Path To Becoming An Executive
Coach Earning In The Top 5%…”

Yes…We are approved by the International Coach Federation (ICF).

The most important investment you can make is in yourself.
— Warren Buffet

Within a few months of starting your program, I got a $50,000 coaching engagement. Soon after, I got three new coaching assignments by using your tools and unique approach. Now the referrals keep coming.

— Len Rothman, Leadership & Executive Development, Leadership at Work LLC

Dear Friend,

At the Center for Executive Coaching (CEC) – your success is my success. After all, I wouldn’t be much of a coach if you didn’t actually succeed in your quest to become a top executive coach.

The CEC program not only gives you comprehensive executive coach training; you’ll also be taken through a step-by-step process to establish your executive coaching business. This includes a detailed marketing plan, tailored to attract your favored clients using proven successful strategies.

Eight out of ten CEC students retain their first clients while still enrolled in the program and by doing so, make a healthy return on the cost of the program before they even finish. This is, I believe, the benchmark upon which all coaching programs should be judged.

You can incorporate the practices of an executive coach into almost any profession that works with entrepreneurs, executives, managers, and up-and-coming leaders in an organization. And that makes it an attractive opportunity for people from a variety of backgrounds, including former executives, counselors, psychologists, consultants, administrators, and, of course, other types of coaches who wish to deepen their practice.

I can’t speak for other executive coaching programs and I won’t make earnings claims for you but I do know that many graduates of the CEC program are making anywhere between $150,000 and $1.4 million.

In the next 10 minutes, I’ll show you how this is possible for you …

What makes the CEC program so successful?

Simply put, no other executive coaching program gives you the “full package” necessary to succeed. By this I mean that you’ll not only learn everything you need to know about being a top executive coach but also everything that makes a coaching business thrive. But these are not tools and strategies you’ll find in college level coaching textbooks. I’ve been living and breathing these strategies for the last twenty years in my own highly lucrative executive coaching business. The point being – they work!

In a moment, I’ll tell you exactly how the unique content and structure of the CEC program is certainly your shortest route to executive coaching success. But first, a little bit about me.
For almost twenty years I’ve served as an executive coach to technology firms, health care systems, professional services firms, universities, and foundations. My clients have included Kaiser Permanente, Scripps Health Care System, Catholic Healthcare West, Sun Microsystems, University of Illinois, National Science Foundation, and Oregon State University among others.

I set up the Center for Executive Coaching in response to requests from my clients and colleagues to teach them how to coach executives. The response has been so tremendous that I now travel all over the world teaching people to become executive coaches. In fact, a 1,000 office global professional services firm hired me to write a private-label executive coaching curriculum for them, and teach it to their professionals. I do all of this while still spending more than half of my time as an executive coach.

A profession for good times and bad…

When the economy is in recession, my clients come to me to find safety and security, to tap into resilience, and to deal with the pressures of layoffs and scarce funding.

When the economy is growing, executives embrace strategies that will speed growth in their companies, from tactics to increase revenues to methods of attracting and retaining top talent. Even in good times, there is no such thing as “automatic” growth and executives now accept the ever-present specter of economic uncertainty.

Because it is difficult to maneuver in today’s economic landscape, executives seek innovative solutions and strategies in order achieve results. They are also keen to develop their leadership capabilities, including influence skills, engaging and mobilizing teams, strategic thinking, communicating powerfully, managing their relationships (a.k.a. “power base”), and building the next generation of leaders.

But they can’t just get up tomorrow and do this on their own. And they know it. And that’s where you come in. That’s why there couldn’t be a better time to be an executive coach.

But let me emphasize this again. Today’s executive / manager / entrepreneur is focused on tangible results. And an executive coach who doesn’t know how to set up an engagement destined for success – success that can be measured – simply won’t get any work. That’s why I want you to read the information on this page carefully, and even contact me directly, before you commit to our program.

In this business, your track record is everything
…this is the path of least resistance.

Starting an executive coaching business can be easy or difficult….difficult if you decide to learn-as-you-go on the job – which is something you are free to do…or easy if you immerse yourself into a proven successful course of study focused on arming you with the particular tools that produce tangible results.

In fact, a results driven course of study is the only way you can make it as a top coach. And why is this? If you've had any experience being a consultant or coach you already know that a successful coach with a thriving business is not about how many letters you have behind your name, or how many years you were an executive yourself, or that you're stuffed with sage business advice. The only thing your prospective client really cares about is whether or not you have the proven ability to help them succeed.

All the formal qualifications in the world are pale in comparison to your successful track record.

And the sooner you establish a track record of success, the sooner you will have a line of prospects banging down your door ready to hire you at top dollar. It’s that simple. At the CEC you will, with our guidance, focus your efforts on attaining the necessary tools, techniques, processes, and strategies that enable you to deliver results for your clients…results that you will use to fuel your marketing. Because for every satisfied client – you will generate five more ready to hire you for your…formal university degrees? Not a chance. They want the executive coach who gets results and they will pay top dollar to retain you.

So how does the CEC ensure you walk away with
everything you need to be a top executive coach?

It’s one of the things that makes us different from all other programs. In every way possible, we make the program fit you and not the other way around. Perhaps you are ready to jump in and devote yourself full-time to the CEC program. If that’s the case, then so be it and we are ready to move as fast as you are. Conceivably, you could complete the program in as little as 6 to 8 weeks.

On the other hand, you may only have a few hours a week to spend on the program. Fine. Take the time you need to absorb the materials to your satisfaction. Tune in to the interactive teleconferences whenever it suits you. If you miss one, no problem – we’ll be sending them all to you on CD anyway. You can take up to six months to finish the course of study and, if necessary, longer without any paperwork or increase in tuition.

The length of time you take will also depend on your background. Some modules you may decide to skip through quickly, while with others you’ll dig in deeper. It’s your choice based on what is best for you.

I’m sure you see the power of this approach.

It enables anyone to succeed because you immerse yourself in areas you need and skip over areas where you may already be proficient. Other programs will move you forcibly to the next module regardless of readiness…and then waste your time with training you don’t need. This is the sort of training that is the root cause of failure.

The CEC program differentiates you from other executive
coaches – even the ones in the CEC program.

Our graduates give us rave reviews on this unique aspect of the CEC program. Coaching concepts, strategies, and tools won’t do anything for you unless you make them “your own.” This is vital. If you know what everyone else knows and you spout the same textbook style solutions, you will not be able to differentiate yourself in the marketplace. At the CEC, we will maximize your success by bringing your particular strengths to the fore so that you will dominate a niche. This includes providing you with the tools to create your own frameworks so that you can set yourself apart as a true thought leader and innovative executive coach. We will also help formulate your marketing infrastructure so that your niche is clearly expressed. This includes setting up your website.

And if that’s not enough to make your course of study perfect for you, you can also customize one of the modules to fit your professional needs. No other executive coaching program comes close to this personal attention, comprehensiveness, and efficiency – no doubt the reason for our past success.

Take charge of your financial future at a time
when it’s never been more crucial to do so.

If ever there was a time to take control of your future, it’s now. And that’s the great thing about your decision to be an executive coach. The demand for executive coaches has steadily increased over the past 15 years…and now that the economy changes so rapidly – the demand is getting frantic.

Our successful CEC graduates give credit to their decision to take this all-important “shortcut” to success…

Virtually everyone who made the decision to take the CEC program said they were unaware of how big an impact it would have on their coaching skills and, in particular, the success of their coaching business.

Just a few of the strategies and techniques you’ll
learn from this extraordinary program…

Here are some of the approaches that I’ve refined over the last 20 years coaching executives in a variety of industries:

Step up and do what must be done…

Most coaching programs teach that you should ask your clients lots of questions to provoke an ‘ah-ha’ moment where your client arrives ‘naturally’ at a desired conclusion. While this is certainly a valid coaching skill, it is simply not enough – especially in the case of executives.

In the CEC program, you will go a step further. You will acquire unique skills of intervention that enable you to express insightful and necessary observations as well as a variety of ways to move the client from insight to powerful action and results.

As you can imagine – doing so requires a finely tuned set of skills, adaptable to a variety of situations. You will absorb these skills by employing the dozens of provided frameworks and worksheets included in the CEC program: communicating powerfully and clearly, building their power base, improving relationships with one's direct supervisor, engaging and mobilizing employees, setting a clear strategy and direction, building the organization's leadership capacity, eliminating blind spots that can derail a career…and much more.

Learn to walk the high wire of executive coaching…

Your success as an executive coach depends on your ability to balance the elements required for a successful engagement. For example, think about how you must balance your relationship with the client vs. the agreed upon results. If you push too hard for outcomes, you hurt the relationship and come across as coercing. However, if you focus too much on the relationship, you won’t achieve results.

Here I’ve illustrated the necessity to balance just two elements that are necessary for a successful engagement: relationship vs. results. However, the reality is that you are actually balancing no less than seven key elements that ensure your success as an executive coach.

The CEC program shows you – through practice and case studies – how to navigate these tensions and gain your clients’ trust.

The efficient and lucrative path to executive coaching…

When choosing an executive coaching program, consider the following…

• How will you formulate a successful coaching plan that engage your clients? The techniques you’ll learn at the CEC have been successful in literally hundreds of different situations – there’s no need for you to run into roadblocks here.
• How many strategies do you have in your toolbox to help your client when he / she is stuck? Half a dozen? – it’s not enough – at the CEC you’ll learn strategies to handle the most common, crucial situations that executives struggle to handle.
• How good are you at being open, honest, and authentic in your reactions to your client? At the CEC we hone your skills to become “the trusted advisor.” This is the kind of status that will enable you to retain clients for life – even if your client moves to another position or company. Certainly, it’s one of the keys that will propel your business into the top 5%.
• How do you keep your clients motivated and excited to speak with you? There are multitudes of ways to get just about any type of client fired up about every stage of your coaching process. If you are not able to interact with your clients in a compelling and perhaps even thrilling manner – your service will not gain a favorable reputation and your business will suffer. At the CEC you will learn how to make each phase of your coaching enjoyable for your client – and you will also see how efficient and lucrative this approach will be for your business.

At the CEC we’ll focus your efforts in order to master the above skills. When you complete your study, you will have developed the capacity to draw upon your knowledge intuitively. This is essential, wholly necessary in order to be a top coach. You are, much of time, engaged in dialog with your client and your tools must be at the ready in your mind…not in your notebook somewhere.

How to avoid the inherent challenges in executive coaching…

Some executives can be quite challenging to coach, and that’s putting it mildly. Even if they agree that coaching is necessary, they often don’t want an outsider to get involved in their business. In short, they don’t want to be told anything. All of them have this tendency in varying degrees. Some of them don’t mind telling you directly – and others hide it to the point that you may come to believe they are open to any sort of direction or assessment from you. This is a mistake. Clients will be different and your CEC programme will show you how to create the necessary ‘coachable environment’ with them.

Telling you these skills are ‘essential’ is a grand understatement. If you do not possess a range of skills that enable you to work with these ‘difficult types’ your coaching business will not thrive because these are the very executives who need your help the most. However, if you are successful in this regard, you will certainly join the ranks of “top executive coach.”

Engagement architecture for success…

An area in which coaches face significant challenge is setting up and structuring an engagement properly, from scope and boundaries to frequency of meetings and agendas. If you set up an engagement incorrectly, you run the risk of failing to deliver value and meeting your client’s expectations. Once you make this mistake, the damage will certainly strain your relationship and likely will trigger your dismissal.

However, this is an easy situation to avoid as long as you set up the engagement properly. I say ‘properly’ because you must have influence here or you may find yourself hemmed in and prevented from doing your job. We’ll show you how to pose questions that create an effective process in which your clients feel comfortable, yet allow your mission to succeed.

For example, think about one simple question to ask that can make a huge difference at the start of any coaching engagement: “What will make our coaching relationship one of the most valuable experience of your career?” A simple question like that can set you apart from other coaches instantly. At the CEC, you will receive all the tools and processes necessary for smooth and successful engagements – every time.

How to make your executive coaching a highly targeted service…

A top coach has developed extraordinary techniques of assessment. Coaches often drop the ball here because instead of mapping out an efficient assessment process targeted at specific results – they do what they always do with every other client and conduct endless surveys, interviews, and analysis. It’s probably the best way to frustrate your client early in the process, particularly because the results often don’t reveal anything more than what everyone knew at the beginning.

What are you trying to assess? And what techniques do you have in your toolbox to make this assessment phase effective? Do you know how to create an assessment framework? These are some of the finer points of instruction that you’ll learn at the CEC. Insights that are the result of your assessment process should be nothing short of enlightening and I’ll show you how to do this even in the most challenging engagements.

And of course…the practical “nuts and bolts”…

…And of course you’ll also get all the practical “nuts and bolts” of executive coaching like how to write a winning proposal, how to structure the engagement, and how to perform specific assessments…

As well as…

• The three most effective ways to get results with the consistently uncoachable. The bonus is that you will make more money and work with clients who are committed to success!
• How to quickly motivate the client who loves to constantly debate you, to move ahead and make required improvements.
• The best and perhaps only productive way to assist the client who has behavioral blindspots that put his or her career at risk.
• How to uncover and shift the core values, beliefs, and habits that stand in the way of progress.
• Use this highly effective strategy to get a client who has lost the urge to change, back on track.
• How to get the “comfortable” client to move into unknown territory toward success.

The CEC Program at a glance:

30 Minute Personal Orientation Call with Andrew Neitlich:

After you register, you will receive the entire library of CEC resources (listed below) in the mail. Take whatever time you need to review these materials. Then we’ll set up a private call where you will have the chance to ask questions, discuss your CEC program objectives, and clarify your goals as an executive coach.

The Entire CEC Library of Resources…

The Way to Coach Executives

At 61 pages, The Way to Coach Executives is a high impact overview on the A to Z process of executive coaching. Topics include: how to set up engagements, start your session, set expectations about scope, assess and diagnose the situation, ask powerful questions that get results, and manage difficult situations and clients.

Elegant Leadership – Simple Strategies, Remarkable Results

With Elegant Leadership, you will create the unique content of your executive coaching business. At 212 large format pages and dozens of worksheets, this is certainly ‘the meat’ of the CEC program in terms of arming yourself with the tools, processes, strategies, and techniques to ensure your success.

 

The Executive Coach’s Marketing Manual

At 31 pages, this is a fast track manual to introduce you to the proven successful marketing strategies you’ll need to make your executive coaching business thrive. The companion to this primer is The Professional’s Essential Business Development Manual (below).

The Professional’s Essential Business Development Manual, 3rd Ed.

At 310 pages this manual guides you through every aspect of planning necessary to set up and market your business. As you progress through the CEC program, you will use the provided worksheets to amass the information necessary to create a robust business model, as well as a marketing plan destined to succeed.

The Career Transition Coaching Manual

Career Transitions for Executives is a hot topic these days, and so we also include a 153-page Career Transition Coaching Manual, from our sister site The Center for Career Coaching. This manual gives you a practical and powerful four-part methodology to help your clients find the best fit for their next role, find new opportunities that are not posted publicly, and make a successful transition into a new role. It is ideal for coaching executives, whether they are satisifed in their current role while thinking about long-term career development, ready to move their career in a new direction, unemployed and searching for a new opportunity, or transitioning into the crucial first 90 days of a new position. This manual will deepen your executive coaching tool kit and bring even more value to your clients.

Weekly Teleconferences

Participants in the CEC program are invited to take part in a series of weekly, interactive, executive coach training teleconferences to discuss client situations, build executive business coaching skills, and share best practices. I will personally lead these teleconferences.

The agenda includes:

• The executive coaching process.
• Module content: influence skills, focusing the executive, setting direction, assessments, correcting behaviors, integrating effective being and effective doing, performance improvement, strategic thinking, and much more.
• Marketing your executive coaching practice.
• Mock coaching sessions / demonstrations / role-play exercises.

PLUS: Don't worry if you miss a call. All calls are recorded and we send out a link to students immediately so you can download and listen at your convenience.

Note: following the completion of the CEC program, you will be welcome to continue to attend these teleconferences for ongoing support and further skill development.

Exclusive Online Member Area Featuring All Past Lectures…in Downloadable mp3 Format

As soon as you join, you get access to all past teleclasses in our exclusive online member area – plus access to each and every lecture within 24 hours after they happen (in case you miss any or would prefer not to attend the live classes). You can listen online from your computer, or download the recordings to any recording device as an mp3 file. Listen in your car, while exercising or relaxing, or any time you wish and use this wealth of exclusive information to strengthen every aspect of your coaching and business practice.

Remember: This area also serves as an archive storing all future lectures. That way, you constantly get new information to upgrade your executive coaching practice and skills!

Unlimited Email Support for 24 Months.

You will have email access to me for a full 24 months – even if you finish the program in three months, for example – you can still contact me via email anytime within the 24-month period with your questions. I will respond personally, usually within one business day.

20 One-On-One Mock Coaching Sessions to Refine Your Coaching Skills

Practice is the key to becoming a successful Executive Coach. For this reason, you receive up to 20 one-on-one, totally personal, practice sessions....or more until you are comfortable with key coaching scenarios. You can work directly with someone from the Center for Executive Coaching in simulated coaching calls, email us recorded coaching sessions with a colleague or client for detailed feedback according to our in-depth review criteria, or even work one-on-one with Andrew Neitlich as your mock coaching client. It is up to you. Note that these sessions are IN ADDITION to the group practice sessions on our weekly calls, and are completely personalized for you and your needs.

And don't worry if you need more than 20 sessions. Remember....CEC is a highly personalized program, not a "union" shop. We have members call us all the time for advice and support, and are happy to provide it. For instance, if you have a client situation and want to bounce ideas around with us, we will do our absolute best to accommodate you on short notice. In other words, once you are a member, you are a member for life and we are here to support you.

(NOTE: To get Certified with us, you only need 6 reviewed coaching sessions, either recorded with a colleague/client, or directly with us. However, take comfort in knowing that you get as much practice as you desire, with no time limit; this is something else that sets our program apart.)

Certificate documenting that you are a “Certified Executive Coach” from the Center for Executive Coaching.

You will receive an 8.5” X 11” certificate documenting your completion of the CEC program. This credential recognizes your mastery of the CEC proprietary materials, skills, strategies, and business acumen enabling you to offer the services of executive coach.

 

A Perpetual License to Use Our Tools with Your Clients

As long as you are a member in good standing, you have a perpetual license to use our tools with your clients, including hundreds of worksheets filled with insights and powerful questions for clients to consider. You can even adapt and re-brand these tools with your name and firm, so long as you give us a footnote. With a franchise, you give up the rights to use the tools once you leave the system, and you can never use your own brand. Meanwhile, other training programs won’t give you license to use their materials. This benefit saves you the trouble of having to reinvent the wheel and lets you get started immediately as an executive coach.

Ongoing Referrals to Opportunities

The Center for Executive Coaching has a reputation for producing well trained-graduates, and so corporations contact us frequently for referrals. Once you receive your CEC certification, we will be happy to refer you to these opportunities.

At the same time, you get free lifetime premium access to the leading executive coach and consultant matching service, at www.interimrevolution.com. This service reaches out to corporations worldwide who seek executive-level coaches, consultants, and interim leaders.

Lifetime Access to Our International Network

We have trained outstanding professionals from around the world and six continents. When you join us, you become part of our international network of executive coaches, and we connect you to members via our online social networking group, sharing member biographies, and by helping your form alliances among members.

International Coach Federation Approval

Our program has been approved as an ACSTH with the International Coach Federation (ICF) for 86 hours of coach training. That way, you know that our program follows competencies and ethics. ICF approval assures that major organizations from around the world will recognize our credential.

Personalized Attention and Support -- NOT a franchise

Please understand that my program is not a stack of ‘derivative’ materials handed down to, and taught by, someone who fancies himself better as a teacher than a real coach. I take great pride in fact that I DO and TEACH at the same time.

However, practicing and teaching (as well as being a husband, father and passionate tennis player) puts serious demands on my time and in consequence enables me to take on a very limited number of students at any given time. If you are serious about committing to the CEC program then please inquire immediately to check space availability and whether there is a good fit. You can call me directly on my personal cell phone at 941-539-9623.

You can join the CEC program for an initial payment of just $495 followed by 10 convenient and affordable monthly installments of $250. If you have done some research on other programs, you’ll know that we fall somewhere in the middle to low price range. Also, I understand that you may have an “entrepreneurial budget” right now and that the credit crunch continues; which is why we offer such a convenient payment plan.

However, many programs focus only on one area of executive coaching: behavioral coaching but not transformational coaching; process but not content; communication skills but not strategic clarity; one type of assessment tool but not others. The CEC program on the other hand is comprehensive and for those who wish to enroll in a single course that requires no further training. If you intend on attracting and retaining executive clients this year – then the CEC program is for you. Like I mentioned, eight out ten students make the cost of the program back before they even graduate.

Research it yourself, no one else offers an executive coaching program this comprehensive, efficient, and customizable. Not at any price!

The CEC Program No Risk Guarantee
“We Work Until You Succeed”

If there is anything related to executive coaching and marketing your practice, anything at all, that you expected in your program but it just doesn’t seem to be included, let us know.

Here are the steps we will take at our own expense to make the situation right and become a benefit for you:

Step #1:
We will work with you to create a course module that specifically meets your needs.

Step #2:
We will research the module.

Step #3:
We will develop and refine the new material.

Step #4:
We will coordinate and hold a student teleconference to teach the new course module.

We are that committed to being flexible and meeting your expectations. Honestly, I doubt that you will find anything missing in your program, but if you do, take comfort in knowing that we will do whatever it takes to meet and exceed your expectations.  I challenge you to find any other program that offers this level of assurance.

Allow me to take a moment to recap what you get...

• Personal Orientation Call
• The Way to Coach Executives
  Elegant Leadership – Simple Strategies, Remarkable Results
• The Executive Coach’s Marketing Manual
• The Professional’s Essential Business Development Manual
• Weekly tele-classes
• Online access to our member area with all past (and future) tele-classes in mp3 format along with new resources and tools
• Unlimited email support for 24 months
• Up to 20 one-on-one mock coaching practice sessions to refine your skills
• Certificate documenting that you are a “Certified Executive Coach” from the Center for Executive Coaching.
• A perpetual license to use our tools with your clients
• Ongoing referrals to clients
• Lifetime access to our international network

A lot of stuff, I know.

But there’s one more thing I’d like you to have.

BONUS:

Guru Millionaire - Yours FREE. A $79.00 Value.
by Andrew Neitlich.

Within the 173 pages of Guru Millionaire, you can unlock a passive revenue stream. This is a thorough step-by-step method to create revenue that is not dependent on your time. In other words, you’ll be free to pursue other activities while earning this income. I won’t sugarcoat it, there’s initial work to be done but you can accomplish this bit by bit as you concentrate on your new executive coaching business.
 
At a certain point, your efforts will reach a critical mass and you will see this hands-off income stream start to flow into your bank account. No, it’s not a ‘get rich quick’ scheme where you sit back and do nothing. But if you’re prepared to do some initial work to start the ‘passive income’ ball rolling, you’ll find overwhelming value in Guru Millionaire.

To my delight, Guru Millionaire has become a growing subject of interest from inquiries into this program. It’s no wonder, given that it enables you to create a revenue stream based on knowledge you already have.

If you enroll in the CEC program today, I’ll send it out to right away with all the other materials.

Being an executive coach is not for everyone. If you like to do things by rote and formula then executive coaching is not for you. However, if you possess a keen sense of human dynamics and how they interface with organizations and wish to apply your sensibility to achieve the extraordinary - then you may find yourself among the top 5% of earners in a relatively short time.

I sincerely hope that you see the unique value our program offers you, and sign up today.

Thank you for your time,

Andrew Neitlich
The Center for Executive Coaching
 

P.S. When you register today, you’ll also receive my Special Report: How to Conduct a Two-Day Strategic Retreat For $20,000.

A special section for those with reservations…

“I’m already a coach – I don’t really need your program.”

If you are already a consultant or life coach, the CEC will put more "meat on the bones" of what you can offer. A successful coach is one that has a vast pool of content. What is your content? And what does your content do for your client? If nothing comes immediately to mind then your coaching skills likely need sharpening. Without exception, the consultants and coaches who enrolled in this program have expressed their gratitude in regard to their significantly enhanced coaching content. They also tell us that we are the only program they have found that actually shows them how to fill their practice with desirable, high-paying clients.

“Executive coaching sounds like a daunting proposition – I don’t know if I’m up for trading wits with an executive hot-shot.”

As an executive coach, you are not expected to have the skill to step in and solve your clients problems. Rather, an effective coach assists the client on the path to a solution with a number of proven effective tools, an understanding of human dynamics, empathy for others, and a respect for all temperaments and modes of operation. You are not there to fix. You are there to facilitate successful results with your coaching skill. We give you the tools to do exactly that.