Center for Executive Coaching Business Development Intensive
Agenda for Success
The following agenda is only part of what you receive with the Center for Executive Coaching Business Development Intensive. The following topics are all on webinars, available for anytime access from your home or office. You also get the supporting presentation with each webinar, hundreds of marketing samples and ideas, and personal support directly from Andrew Neitlich.
Most importantly, the program is designed to bake accountability, action, and results into everything we do. This is not a theoretical or academic approach. Rather, everything we do is about giving you an opportunity to improve your business development results.
“Within a few months of starting your program, I got a $50,000 coaching engagement. Soon after, I got three new coaching assignments by using your tools and unique approach. Now the referrals keep coming.”
Setting goals with a dashboard to keep you accountable.
The psychology of the coaching prospect and client – in order to make it easier to attract clients.
The psychology of a successful business developer I: Creating the right state
The psychology of a successful business developer II: Overcoming limiting beliefs
The psychology of the word “No”
The psychology of a prospective client: Why prospects buy
Coaching the client through the buying process to win more engagements and feel more natural with business development:
Stop selling and start coaching during the buying process
Questions that qualify whether an opportunity is real
Designing a solution that they will buy
Handling objections with finesse and grace
How to close and how not to close
When prospects won’t decide or seem to be “playing you”
Preparing for the sales meeting
Pricing your work to earn what you deserve
Overcoming “low pricing self-esteem”
How and when to write proposals that get the business, including real examples of successful proposals
Choosing a profitable target market
Crafting a compelling marketing message that prospects find irresistible
Relationship and referral marketing – the right way to do referrals to attract a stream of prospects and contacts who can help your coaching practice
Alliances that help you look bigger than you are and get more engagements
Leadership roles that get in front of decision makers
Educational marketing – the key to establishing your credibility
Webinars that convert
Speaking engagements that get clients
Research as a Trojan Horse
How to write a book (one of our most popular topics and worth the entire tuition)
How to convert your educational content into products
Online Marketing – Moving away from the hype and doing what works
Three types of websites that work
Using LinkedIn properly
Keeping clients longer using the same strategies that work for IBM, Accenture, and McKinsey
I sincerely hope that you choose to enroll! If so, click either of the buttons below to get started.
P.S. Remember that you can even test drive the program for 30 days. If you follow the advice and don’t see the possibility of results after that time, I will give you your money back with no questions asked. NOW THERE IS NO RISK TO YOU. Please take action today.
For Seasoned Coaches:
Enter your name and email and get tips worth thousands of dollars about growing your coaching practice, all for FREE and sent straight to your email box.
PLUS Get the free 120-page ebook: "You Can't Teach a Vampire to Stop Biting: 27 imagined, sometimes impossible coaching conversations that reveal keys to coaching success"
Get your FREE 46-page ebook: “The Three Keys for Success Coaching Executives, Leaders, Managers, Up-and-Coming Talent, and Business Owners.”
Discover what sets the top 5% of coaches apart.
Learn the 7 orientations of the successful coach.
Get insights about the 3
domains of coaching,
and which one matters
Plus: Key questions to ask when you select a coach training program.
In addition, get invitations to our frequent webinars, new articles, and surveys about the coaching industry.
We get many questions about how the process works for you to receive your ICF designation through our executive coach certification and training. This video will give you the information you need. You can receive the training you need for an ICF designation by coming to one of our upcoming in-person seminars plus attending some […]
Recently, the Center for Executive Coaching graduates met for our first-ever reunion. Among the events were panels in which our members shared their best practices and experiences. It was so wonderful to hear examples from so many of our coaches about how they have developed successful practices and working with leaders at well-known organizations to […]
There is a confusing array of options when it comes to executive coach certification. In this article, we lay out the different executive coach certification options we offer, how long each takes, and what each costs. We start with our own in-house certifications, move to the International Coach Federation (ICF) coach designations, and then the […]
We have trained internal coaching groups at a number of different organizations in the past year. This has given us excellent insights into the pros and cons of different coaching models. Following are some thoughts on using external coaches, managers as coaches, and a dedicated internal coaching group within Human Resources. First and foremost, and […]