As coaching continues to grow as a profession, the expectations of your internal clients grow, too. They demand results from coaching. They will not tolerate coaches – internal or external – that do not get results, that use jargon, that do not have a clear path to results, that are what we call “light weight.” This is even more important for your internal coaches.
We would argue that it is harder, and yet more important, for internal coaches to build credibility in an organization. You have only one audience, and you have to get it right. You need practical, powerful coaching methodologies that have impact, build relationships, and gain credibility.
The Center for Executive Coaching is different. We are an accredited ACTP with the ICF, and we go far beyond the ICF’s stringent requirements. That’s because we focus not just on coaching competencies, but on what executive- and leadership-level clients expect from a credible coaching professional. Everything we teach is focused on getting results, having impact, and addressing the most pressing challenges that executives, leaders, managers, and up-and-coming talent face. Our approach to internal coaching is practical and results-oriented, without the fluff, jargon, and academic theory that cause so many executives and managers to get impatient and roll their eyes. You receive instant access to toolkits, methodologies, and approaches that you can put to work right away to solve pressing problems for your internal clients, get results, and continue to enhance your credibility.
Note that our content can also be easily adapted to applied leadership development solutions that combine training, peer support, group coaching, as with leadership academy/university models for high-potential managers.
For this reason, professionals from organizations including Aflac, Macys, Fedex, Microsoft, Kaiser-Permanente, Ascension Health, Glazers, New York Life, Cisco, the NBA, and Valassis have come to us for coach training. We invite you to do the same.